Georgetown Town Square, located just north of Austin, is often hailed as the “Most Beautiful Town Square in Texas”—and for good reason. This historic district blends 19th-century charm with vibrant modern-day culture, making it a beloved destination for architecture buffs, antique hunters, foodies, and families alike. Framed by preserved Victorian buildings and anchored by the stately Williamson County Courthouse, the square is the heart of Georgetown’s identity and one of the best walkable downtowns in the state.
Whether you’re drawn to its curated boutiques, art galleries, wine bars, or the backdrop of live music echoing from its oak-shaded corners, Georgetown’s Town Square invites you to slow down and stay awhile. It’s a perfect stop for romantic day trips, girlfriend getaways, or family outings, especially during festivals like Red Poppy Festival or the annual Christmas Stroll. With its relaxed pace and polished Southern charm, this downtown district is a road trip gem that feels both nostalgic and refreshingly alive.
Why Visit Georgetown Town Square?
Georgetown Town Square is a standout among Texas downtowns for its rare combination of historical preservation, small-town charm, and upscale vibrancy. Centered around the 1911-era Williamson County Courthouse, this square is surrounded by over 50 locally owned shops, restaurants, galleries, and live performance venues—all nestled within beautifully restored Victorian and Beaux-Arts architecture. It’s not just a place to pass through—it’s a destination to experience.
What makes this square exceptional is how it balances its past and present. Visitors can sip wine at a rooftop bistro one moment and step into a century-old bookstore or antique shop the next. The square hosts frequent seasonal events, including the famous Red Poppy Festival, holiday markets, and First Fridays with live music and extended shop hours. Year-round, the square maintains a relaxed, friendly energy that feels authentic and welcoming.
The best time to visit Georgetown Town Square is spring (March–May) for wildflowers and outdoor events, or December when it transforms into a festive holiday village. It’s a perfect fit for architecture lovers, couples, history fans, families, and anyone craving a sophisticated yet down-to-earth day trip in Central Texas.
Top Things to Do at Georgetown Town Square
1. Williamson County Courthouse & Museum
The crown jewel of the square, the Williamson County Courthouse is a beautifully restored neoclassical building completed in 1911. Free guided tours take visitors through its grand interiors, offering a glimpse into the county’s legal history and architectural details like stained-glass skylights and a spiral staircase.
The adjacent Williamson Museum, housed in a historic building on the square, adds a deeper layer of local context with rotating exhibits and interactive displays perfect for families and history enthusiasts.
Entry Fee: Free
Best Time to Visit: Weekdays from 10 AM–5 PM; check for guided tour times
For More Info: Visit Website
2. Shopping the Local Boutiques
Georgetown’s Town Square is a haven for boutique lovers. From hand-poured candles at Mesquite Creek Outfitters to artisan jewelry and vintage finds at All Things Kids and Pink Poppy Artisans Boutique, the shopping experience is unique and personal.
These small businesses carry a mix of locally made, curated, and upscale gifts, perfect for souvenirs or special treats. The area is also known for great window shopping, especially on weekends when the square is lively with music and food trucks.
Entry Fee: Free to browse
Best Time to Visit: Midday or during First Fridays (monthly)
For More Info: Visit Website
3. Georgetown Art Center
This modern gallery space housed in a former firehouse adds a vibrant artistic dimension to the square. The Georgetown Art Center features rotating exhibitions from Texas-based and national artists, including sculpture, photography, and contemporary painting. The center is run by a local nonprofit and often hosts artist talks and community workshops.
It’s a quiet, air-conditioned escape that art lovers will appreciate—and admission is always free.
Entry Fee: Free
Best Time to Visit: Thursday–Sunday, 12 PM–5 PM
For More Info: Visit Website
4. Sweet Eats & Sips Around the Square
From 600 Degrees Pizzeria with its giant New York-style slices and local beer taps, to The Golden Rule, a speakeasy-style cocktail lounge tucked behind a boutique, the square’s food and drink scene adds flavor to every visit. You can enjoy brunch, wine tastings, craft coffee, or fresh-made gelato, all within walking distance.
Don’t miss Laurie’s Cafe for a classic sandwich-and-soup lunch or Galaxy Bakery for sweet treats that look as good as they taste.
Entry Fee: Varies
Best Time to Visit: Evenings or weekends for live music and best energy
For More Info: Visit Website
Best Time to Visit
Georgetown Town Square offers something special year-round, but certain seasons elevate the experience with perfect weather and lively events. Whether you’re seeking outdoor strolls, small-town festivals, or a cozy holiday vibe, Georgetown delivers in every season—but spring and winter tend to shine the brightest.
Spring (March–May)
Spring is arguably the best time to visit Georgetown. Temperatures are mild (typically 65–80°F), bluebonnets bloom across the region, and the entire square comes to life with outdoor dining and market stalls. The highlight is Red Poppy Festival in April, a weekend celebration with live music, a parade, vendors, and over 30,000 visitors enjoying the town’s floral identity. Book accommodations early during this time.
Summer (June–August)
Summer brings the heat, with temperatures often in the 90s. While it’s still walkable in the mornings and evenings, midday visits are best paired with indoor stops like the Georgetown Art Center, shaded cafes, or local shops. Expect more visitors during school breaks, but also more frequent live music and events.
Fall (September–November)
Fall is a close second for best time to visit. Cooler temperatures (70s–80s) and fewer crowds make it a favorite for those looking to browse boutiques or enjoy al fresco meals without summer’s intensity. Seasonal events like October’s Boo Bash and fall art markets make autumn weekends festive but relaxed.
Winter (December–February)
Georgetown embraces the holidays with charm. The annual Christmas Stroll, twinkling lights along the courthouse, and carolers on the square create a Hallmark-worthy atmosphere. While weather can dip into the 40s–60s, it’s rarely cold enough to deter exploring. This is a perfect time for romantic getaways or cozy holiday shopping.
Directions and Parking Info
Georgetown Town Square is conveniently located just north of Austin, making it one of the most accessible historic downtowns in Central Texas. Whether you’re arriving for the day or making it part of a longer road trip, the drive is scenic and the parking situation is notably visitor-friendly.
From Austin (approx. 30 miles / 35 minutes):
Take I-35 North to Exit 261 for TX-29 (University Ave). Head east on University Ave, then turn left on Main Street. You’ll arrive directly into the heart of the Town Square.
From Dallas (approx. 170 miles / 2.5 hours):
Head south on I-35E, continue past Waco and Temple. Take Exit 261 in Georgetown, then follow TX-29 East into downtown.
From San Antonio (approx. 100 miles / 1.5 hours):
Take I-35 North straight into Georgetown. Exit 261 and follow TX-29 East into the square.
Parking Information:
Free Public Parking: Nearly all street parking around the square is free, with a two-hour limit during business hours (usually not enforced on weekends).
Public Lots: Multiple free lots are available within a short walk, including at 7th & Main and behind the courthouse.
EV Charging: Electric vehicle charging stations are available nearby at designated lots.
ADA Parking: Marked accessible spaces are located on each side of the square, close to major shops and eateries.
Special Events: During festivals (like Red Poppy Festival or Christmas Stroll), expect road closures and redirected parking to designated event lots with shuttle service.
Tip: Use Google Maps for live traffic and parking updates, especially during peak events.
Entry Fees, Passes & Reservations
One of the best things about visiting Georgetown Town Square is that most of the experience is completely free. You can stroll the historic streets, admire architecture, visit local galleries, and enjoy seasonal events without any entry cost. However, there are a few instances where advance reservations or small fees apply.
General Access
Entry to the Square: Free
Window Shopping & Self-Guided Tours: Free and available year-round
Williamson Museum & Courthouse Tours: Free; no reservations required for standard tours
Events & Festivals
Red Poppy Festival (April): Free general admission; some VIP concert seating and kids’ activities may have a fee
Christmas Stroll (December): Free; carriage rides, petting zoos, and food vendors may charge small fees
First Fridays (Monthly): Free to attend with extended store hours and live entertainment
Reservations
Pavilion or Venue Rentals: If you’re planning a private event at a square venue or local hall, advance bookings through the City of Georgetown or individual businesses are required
Dining Reservations: Recommended (especially on weekends) for popular restaurants like Gumbo’s North or The Golden Rule
Parking Fees
Street and Lot Parking: Free; no passes or permits required
Festival Shuttle Parking (during large events): Free shuttle service provided from overflow lots
Where to Stay Nearby
1. Sheraton Austin Georgetown Hotel & Conference Center – Modern Luxury by the River
Just five minutes from the Square, this upscale hotel offers a peaceful retreat overlooking the San Gabriel River and the hike-and-bike trails of Rivery Park. The Sheraton features stylish rooms, a large outdoor pool, on-site restaurant and bar, and pet-friendly amenities. It’s a top pick for couples and business travelers seeking comfort and convenience close to downtown.
With spacious rooms and modern decor, it’s also ideal for wedding guests, conference attendees, or road trippers wanting a restful night’s sleep. Free shuttles to the square are sometimes available for guests.
Address: 1101 Woodlawn St, Georgetown, TX 78628
Phone: (737) 444-2700
Price Range: $$$
Rating: 4.5 stars
Parking: Free parking with EV chargers available
For More Info: Visit Website
2. Sweet Lemon Inn – Boutique Charm in a Restored Historic Home
Located directly across from the Town Square, Sweet Lemon Inn is a cozy three-suite B&B in a 1918 Craftsman-style home. Each room is decorated with vintage touches and offers private bathrooms, plush beds, and complimentary coffee and breakfast snacks. Guests can relax on the wraparound porch or walk a few steps to shopping and dining.
This inn is ideal for couples or solo travelers looking for charm, location, and a touch of nostalgia. It’s quiet, beautifully maintained, and run by friendly locals.
Address: 812 S Church St, Georgetown, TX 78626
Phone: (512) 270-0812
Price Range: $$–$$$
Rating: 4.9 stars
Parking: Free on-site guest parking
For More Info: Visit Website
3. Hampton Inn & Suites Georgetown – Reliable Comfort Close to Downtown
For a more budget-friendly stay that doesn’t sacrifice comfort, Hampton Inn & Suites Georgetown offers spacious rooms, a free hot breakfast, fitness center, and outdoor pool. It’s located less than 2 miles from the Square and provides easy access to I-35 and Wolf Ranch shopping.
Perfect for families or road trippers looking for consistent quality and convenience, this hotel is pet-friendly and provides plenty of parking for larger vehicles.
Address: 160 River Oaks Cove, Georgetown, TX 78626
Phone: (512) 688-5300
Price Range: $$
Rating: 4.4 stars
Parking: Free parking; accessible parking and EV charging available
For More Info: Visit Website
Food & Drinks Nearby
1. 600 Degrees Pizzeria & Drafthouse – Iconic Pizza with Texas Attitude
Located right on the Square, 600 Degrees is a Georgetown staple serving massive New York-style pizzas and an ever-changing list of over 30 craft beers on tap. With its casual, energetic vibe and bold flavors, it’s a go-to for lunch, dinner, or late-night bites after events downtown.
Popular with locals and travelers alike, signature pies like the Texas Heat (jalapeño and spicy sausage) and the Honey Badger (with habanero honey drizzle) are must-tries. The large patio seating area is perfect for people-watching during festivals or First Fridays.
Address: 124 E 8th St, Georgetown, TX 78626
Hours: Daily 11 AM–10 PM
Pricing: $$
Distance: On the Town Square
For More Info: Visit Website
2. Monument Café – Farm-to-Table Texas Classics in a Retro Setting
Just a short walk from the Square, Monument Café offers locally sourced comfort food in a 1940s-style diner atmosphere. Known for its hearty breakfasts, chicken-fried steak, and homemade pies, this café captures the heart of Central Texas hospitality.
They also have an on-site garden, market, and shaded patio, making it a great spot for slow brunches and family meals. Come early on weekends—it’s popular with both tourists and locals.
Address: 500 S Austin Ave, Georgetown, TX 78626
Hours: Daily 7 AM–3 PM
Pricing: $–$$
Distance: 0.4 miles from the Town Square
For More Info: Visit Website
3. Gumbo’s North – Southern-Inspired Fine Dining in a Historic Setting
Located on the second floor of a beautifully restored building overlooking the courthouse, Gumbo’s North offers upscale Cajun and Creole dishes with a Texas twist. Menu favorites include shrimp étouffée, seafood gumbo, and grilled ribeye, all served in a warm, romantic atmosphere with balcony seating available.
Ideal for date nights or special occasions, this restaurant combines Southern elegance with small-town charm—and the views from the upstairs dining room are some of the best in town.
Address: 701 S Main St, Georgetown, TX 78626
Hours: Tue–Sat 5 PM–9 PM; closed Sun–Mon
Pricing: $$$
Distance: On the Town Square
For More Info: Visit Website
Local Tips for Visiting
Arrive Early on Weekends: Parking fills up fast during festivals and First Fridays—arrive by 10 AM to secure a good spot nearby.
Explore Beyond the Square: The surrounding blocks have hidden gems like art studios, wine tasting rooms, and second-hand bookstores.
Perfect Photo Spot: For the best courthouse photo, stand at the intersection of Main and 8th Streets just before sunset for golden-hour lighting.
Check Festival Calendars: Events like Red Poppy Festival (April) and Christmas Stroll (December) fill hotels fast—book lodging early.
Stay Hydrated in Summer: Bring a water bottle and take breaks inside shops and galleries to cool off.
Visit on First Fridays: Monthly event with extended shop hours, live music, and drink specials around the square—great energy and crowds.
Courthouse Tours Are Free: Check with the Williamson Museum for tour times—usually offered Fridays and Saturdays.
Pet-Friendly Patios: Many restaurants on the Square welcome dogs at outdoor tables—bring a water bowl and leash.
What Else Is Nearby?
1. Blue Hole Park
Just a five-minute walk from the Square, Blue Hole Park is a natural limestone swimming lagoon nestled along the San Gabriel River. With shaded trails, picnic tables, and crystal-clear waters, it’s a refreshing urban escape that feels miles from downtown.
Distance: 0.5 miles / 2 minutes from the Square
2. Inner Space Cavern
Discovered during highway construction in the 1960s, this vast cave system offers guided walking and adventure tours beneath the surface. With stunning formations and family-friendly access, it’s one of Texas’s best show caves.
Distance: 3 miles / 6 minutes south of Georgetown Town Square
3. Berry Springs Park & Preserve
This expansive county park features hiking trails, catch-and-release fishing, a pecan grove, and a scenic pond. It’s ideal for picnics, photography, or quiet strolls in nature, and even offers primitive camping.
Distance: 6 miles / 12 minutes northeast of Georgetown Town Square
Final Thoughts on Visiting Georgetown Town Square
Georgetown Town Square is where timeless Texas charm meets small-town sophistication. Whether you’re exploring its preserved Victorian architecture, savoring a slice of artisan pizza, or listening to live music beneath courthouse lights, every visit here feels like stepping into a well-kept secret. It’s a destination that doesn’t try to be trendy—it simply is authentic, polished, and proud of its heritage. And that’s exactly what makes it so magnetic for road trippers, day-trippers, and weekend wanderers alike.
As part of any Central Texas road trip, the Square offers a relaxed pace and high reward—perfect for travelers who appreciate culture, community, and character in one walkable downtown. With local boutiques, art galleries, seasonal festivals, and scenic parks just steps away, Georgetown has mastered the balance between old soul and new energy. It’s a town that invites you to linger, explore, and return. Whether it’s your first visit or your fifth, Georgetown Town Square never loses its charm.
