Stretching just a few blocks south of downtown, South Congress Avenue (affectionately known as SoCo) is Austin’s most walkable and wonderfully weird destination. Bursting with vintage shops, food trucks, live music, and colorful murals, this iconic stretch of road captures the heart and soul of Texas’ capital city. Whether you’re browsing cowboy boots at Allen’s, snapping a selfie in front of “I Love You So Much,” or savoring a slice from Home Slice Pizza, every step along SoCo pulses with the city’s creative spirit.
Located in the heart of South Austin, South Congress is more than just a place to shop and eat—it’s a living postcard of what makes Austin special. Here, tattooed musicians jam on sidewalks, boutique windows showcase local art, and every bite and view seems tailor-made for memory-making. Perfect for a weekend stop, date stroll, or cultural deep dive, South Congress Avenue is an essential road trip stop for foodies, artists, adventurers, and anyone who wants to truly experience “Keep Austin Weird.”
Why Visit South Congress Avenue?
South Congress Avenue isn’t just another street—it’s the cultural soul of Austin packed into a mile-long stretch. From the moment you step onto its wide sidewalks, you’re immersed in a blend of local creativity, live music, artisanal food, and authentic Texas charm. It’s a place where the city’s unofficial motto—“Keep Austin Weird”—is proudly on display, from funky boutiques and vintage neon signs to spontaneous sidewalk performances.
Originally a quiet residential area, South Congress transformed in the 1990s into one of Austin’s most beloved districts. Today, it draws locals and tourists alike with its pedestrian-friendly layout and an ever-changing lineup of events, pop-up shops, and street performers. At any time of year, visitors can find world-class tacos, handcrafted leather boots, indie bookstores, street murals, and people-watching that rivals any big city.
SoCo is especially lively during spring and fall when cooler weather invites leisurely strolls. Visit in March for SXSW buzz, or on a First Thursday of the month for an open-air street party with late-night shopping and live bands. It’s a perfect stop for couples, solo explorers, photographers, food lovers, and anyone looking to experience the creative heartbeat of Austin.
Top Things to Do on South Congress Avenue
1. Visit the Iconic “I Love You So Much” Mural
Painted on the side of Jo’s Coffee, this handwritten green-and-red mural has become one of Austin’s most photographed landmarks. It’s a symbol of the city’s romantic, artistic spirit—and a must for first-time visitors.
Why Visit: It’s one of the most recognizable photo ops in Texas, especially for couples and creatives.
Entry Fee: Free
Best Time to Visit: Early morning for fewer crowds
For More Info: Visit Website
2. Shop at Allen’s Boots
This legendary boot store has been outfitting locals, musicians, and tourists in handcrafted leather boots since 1977. The massive red boot sign outside makes it easy to spot, and the interior is packed wall-to-wall with styles for every taste.
Why Visit: Experience authentic Texas culture and walk away with a one-of-a-kind souvenir.
Entry Fee: Free to browse
Best Time to Visit: Midday on weekdays for lighter crowds
For More Info: Visit Website
3. Eat Pizza at Home Slice
Home Slice is South Congress’ go-to spot for New York-style pizza, offering everything from by-the-slice to whole pies with signature toppings. The casual vibe and shady patio make it a favorite among locals and tourists alike.
Why Visit: It’s widely regarded as one of the best pizza joints in Austin.
Entry Fee: Pay per slice or pie (around $5–$25)
Best Time to Visit: Before or after peak lunch (11 a.m. or 2 p.m.)
For More Info: Visit Website
4. Browse South Congress Books
A cozy, independent bookstore specializing in gently used, rare, and collectible books, including local authors and Texana. The curated selection and quiet ambiance make it a welcome retreat from the street’s hustle.
Why Visit: A hidden gem for book lovers and collectors, with a strong local flavor.
Entry Fee: Free to browse
Best Time to Visit: Afternoons for quiet reading
For More Info: Visit Website
5. Catch Live Music at Guero’s Oak Garden
Connected to Guero’s Taco Bar, this outdoor music venue under live oak trees offers free live music on weekends, with tacos and margaritas just steps away. It’s a great way to experience Austin’s famous music scene in a relaxed, open-air setting.
Why Visit: Combines two Austin essentials: live music and Tex-Mex.
Entry Fee: Free shows (food and drinks priced separately)
Best Time to Visit: Friday and Saturday evenings
For More Info: Visit Website
Best Time to Visit
South Congress Avenue is a year-round destination, but some seasons and times of day offer a more enjoyable and vibrant experience depending on your travel style. Whether you’re looking for mild weather, live events, or fewer crowds, here’s how to plan your perfect visit.
Spring (March–May)
Spring is one of the best times to visit South Congress. Austin’s weather is pleasantly warm but not overly hot, making it ideal for walking, shopping, and dining outdoors. The city buzzes with energy during SXSW in March, when SoCo sees elevated foot traffic, music pop-ups, and media events. Wildflowers bloom across the city, adding even more color to an already vibrant street.
Summer (June–August)
Expect high temperatures and busy weekends. While it’s still a great time to visit, especially in the evenings, be prepared for heat. Early mornings or post-sunset are your best bets for a comfortable experience. Many shops and restaurants offer shaded patios and ice-cold drinks to help you cool off.
Fall (September–November)
Fall offers cooler weather and fewer tourists, especially outside of major events like Austin City Limits Festival in October. With golden-hour lighting and crisp air, it’s a dreamy time for photographers and casual strollers. You’ll still catch live music and busy patios, but without the high summer intensity.
Winter (December–February)
SoCo remains lively during winter, especially during the holidays with festive window displays and shopping specials. January and February are slower months—perfect for those who prefer quieter strolls and no restaurant wait times. It rarely snows, and days are typically mild and sunny.
Weekdays vs. Weekends
Weekdays: Quieter, easier parking, better for relaxed exploration
Weekends: More energetic with street performers, live music, and full patios
Pro Tip: If you’re hoping to experience South Congress at its most lively, plan your visit on the First Thursday of the month—a community-wide evening celebration with extended shop hours, pop-up vendors, and outdoor music.
Directions and Parking Info
Getting to South Congress Avenue is easy whether you’re driving in from across town or road-tripping from another part of Texas. Located just south of downtown Austin, SoCo is a central, highly accessible district that connects effortlessly to the city’s highway system and public transit routes.
Address
South Congress Avenue
Austin, TX 78704
(Main stretch runs from Ann W. Richards Congress Avenue Bridge to Oltorf Street)
From Major Texas Cities
From Dallas: Approx. 3 hours via I-35 S
From Houston: Approx. 2.5 hours via TX-71 W and I-10 W
From San Antonio: Approx. 1.5 hours via I-35 N
Use Google Maps or DriveTexas for real-time traffic updates, especially during peak weekends or festival days.
Parking Options
Parking in SoCo can be challenging during busy times, but options are available if you plan ahead.
Street Parking: Metered spots are available along South Congress and surrounding side streets. Rates vary; free on Sundays and after 6 p.m. most days.
Public Parking Lots:
South Congress Hotel Garage (1603 S Congress Ave) – Paid hourly
Guero’s Taco Bar Lot – Limited availability, typically for patrons
Academy Drive Lot (behind Home Slice) – Paid lot with easy access to central SoCo
Valet Parking: Offered by some hotels and upscale restaurants along the avenue
Scooters & Rideshares: Bird, Lime, and other electric scooters are widely available. Uber and Lyft operate throughout the district with designated pickup zones.
Alternative Transportation
Public Transit: Capital Metro buses (Routes 1 and 801) serve South Congress directly.
Bike Access: South Congress is bike-friendly with bike lanes and rentable options through Austin B-cycle.
Walkability: If staying downtown or near Lady Bird Lake, South Congress is easily walkable via the Congress Avenue Bridge.
Pro Tip: Arrive before 10 a.m. on weekends to snag a prime street spot. For First Thursdays or event nights, consider a rideshare to avoid circling for parking.
Entry Fees, Passes & Reservations
Exploring South Congress Avenue is one of the most accessible and flexible experiences in Austin—most of the charm lies in wandering the street at your own pace. While there’s no admission fee to visit the district itself, here are a few key notes on costs, reservations, and planning tips.
Entry Fees
South Congress Avenue: Free public access at all times
Murals & Street Art: Free to view and photograph
Shops & Boutiques: Free to browse; prices vary by store
Live Music Venues: Many bars and cafes (like Guero’s Oak Garden) offer free shows, though some may have a cover charge on weekends
Parking: Street and lot parking fees may apply (see parking section)
Reservations
Restaurants:
Casual spots like Home Slice and Jo’s Coffee operate on a first-come basis
Upscale venues (Perla’s, June’s All Day) may require or recommend reservations, especially on weekends
Events:
First Thursday: No tickets required, but reservations at popular restaurants help avoid long waits
Festivals & Pop-Ups: Some events may offer optional VIP experiences or reserved seating—check with the event host
Passes
No day passes or bundled tickets are required or available, since SoCo operates as an open district
Tours: Guided walking tours of murals, food tastings, and historic points of interest are offered by local companies—book online in advance for weekend slots
Hours of Operation
Shops: Generally open daily, 10 a.m. – 7 p.m. (some open later Thursdays and weekends)
Restaurants & Cafes: Vary widely—many open 8 a.m. – 10 p.m.
Live Music & Bars: Evenings to late night (especially Thursday–Sunday)
Pro Tip: For a spontaneous experience, no planning is needed—just show up and explore. For a polished outing, reserve dining and check local calendars for pop-up events or gallery openings.
Where to Stay Nearby
1. Austin Motel – Retro Charm in the Heart of SoCo
A South Congress landmark since 1938, the Austin Motel delivers vintage vibes with modern flair. Its iconic neon signage, themed rooms, and kidney-shaped pool make it a standout for travelers seeking personality and convenience. You’ll be steps away from shops, music, and dining—perfect for walking the entire district without moving your car.
Address: 1220 S Congress Ave, Austin, TX 78704
Phone: (512) 441-1157
Price Range: $$–$$$ ($180–$300/night)
Rating: 4.4 stars
Parking: On-site, limited (included with stay)
For More Info: Visit Website
2. Hotel San José – Boutique Minimalism with Garden Zen
Tucked just behind the buzz of South Congress, Hotel San José is a tranquil hideaway with a minimalist aesthetic and lush courtyards. This converted 1930s motor lodge offers quiet luxury while keeping you within walking distance of SoCo’s hottest spots. It’s ideal for couples, creatives, and design-conscious travelers.
Address: 1316 S Congress Ave, Austin, TX 78704
Phone: (512) 444-7322
Price Range: $$$ ($220–$350/night)
Rating: 4.5 stars
Parking: Limited valet parking available
For More Info: Visit Website
3. The LINE Austin – Downtown Luxury with Lakeside Views
Located just across the Congress Avenue Bridge, The LINE offers upscale accommodations with sleek design, floor-to-ceiling lake views, and rooftop dining. It’s within walking distance to SoCo while providing direct access to Lady Bird Lake and downtown’s nightlife.
Address: 111 E Cesar Chavez St, Austin, TX 78701
Phone: (512) 478-9611
Price Range: $$$$ ($270–$450/night)
Rating: 4.6 stars
Parking: Valet only
For More Info: Visit Website
Food & Drinks on South Congress
1. Home Slice Pizza – NY-Style Slices with a Texas Twist
A SoCo staple, Home Slice Pizza delivers giant, thin-crust New York-style slices in a casual, funky setting. Expect bold toppings, zesty marinara, and a line out the door during peak hours. Grab a slice and eat at a picnic table while people-watching—a true South Congress ritual.
Address: 1415 S Congress Ave, Austin, TX 78704
Hours: Sun–Thu, 11 a.m. – 10 p.m.; Fri–Sat, 11 a.m. – 11 p.m.
Price: $–$$ ($4–$25 per person)
Distance from center of SoCo: Central
For More Info: Visit Website
2. Jo’s Coffee – Morning Buzz & Iconic Murals
Known for its iced turbo coffee and “I Love You So Much” mural, Jo’s is an essential stop on any SoCo stroll. Locals swing by for breakfast tacos, strong coffee, and a shady seat under the oak trees. It’s laid-back, local, and photogenic—a perfect morning fuel-up.
Address: 1300 S Congress Ave, Austin, TX 78704
Hours: Daily, 7 a.m. – 7 p.m.
Price: $ ($5–$12 per person)
Distance from center of SoCo: Central
For More Info: Visit Website
3. Perla’s Seafood & Oyster Bar – Upscale Dining on the Patio
Perla’s brings coastal flair to South Congress with a seafood-driven menu, an award-winning oyster bar, and one of the most popular patios in Austin. With string lights, palm trees, and a laid-back upscale ambiance, it’s ideal for lunch dates, celebratory dinners, or cocktails at golden hour.
Address: 1400 S Congress Ave, Austin, TX 78704
Hours: Mon–Fri, 11 a.m. – 10 p.m.; Sat–Sun, 10:30 a.m. – 10:30 p.m.
Price: $$$ ($30–$60 per person)
Distance from center of SoCo: Central
For More Info: Visit Website
Local Tips for Visiting
Arrive early on weekends to secure parking—spaces fill quickly by 10 a.m.
Visit on a First Thursday (monthly) for live music, sidewalk vendors, and extended shop hours.
Bring a camera or phone with storage—there are murals, vintage signs, and Instagrammable corners everywhere.
Wear comfortable shoes—you’ll be walking and browsing for hours.
Look out for pop-up vendors in front of shops and cafés selling handmade jewelry, vintage finds, or custom art.
Visit in the morning for coffee + photos, then come back at night for dinner and live music.
Use public transit or rideshare if you’re staying downtown—no need to worry about parking.
Respect mural lines—many photo spots are popular, so be patient and quick when snapping pics.
Be weather-smart—South Congress has limited shade; bring sunscreen, sunglasses, and water during warmer months.
Explore side streets—some of the best boutiques, cafés, and vintage spots are just around the corner from the main strip.
What Else Is Nearby?
1. Lady Bird Lake Hike & Bike Trail
Just a 5-minute walk north of South Congress, this scenic 10-mile trail loops around Lady Bird Lake and offers stunning views of the Austin skyline. You can jog, bike, or take a peaceful stroll beneath the shade trees, making it a great way to balance shopping with nature.
Distance from South Congress: 0.3 miles / 5-minute walk
Why Visit: A peaceful urban escape with photo-worthy lake and skyline views
2. Zilker Park & Barton Springs Pool
About 10 minutes west by car, Zilker Park is Austin’s most beloved green space—home to festivals, trails, and the spring-fed Barton Springs Pool. It’s a refreshing stop on hot days or the perfect way to unwind after exploring SoCo.
Distance from South Congress: 2 miles / 10-minute drive
Why Visit: Offers nature, swimming, and open space in the heart of the city
3. Congress Avenue Bridge Bat Watching
Head just north of SoCo to the Congress Avenue Bridge around sunset to witness North America’s largest urban bat colony take flight. From March through early fall, over 1.5 million bats emerge each night—an unforgettable natural spectacle.
Distance from South Congress: 0.5 miles / 5-minute walk
Why Visit: A bucket-list wildlife moment unique to downtown Austin
Final Thoughts on Visiting South Congress Avenue
South Congress Avenue isn’t just a street—it’s an experience that captures everything Austin stands for: creativity, individuality, and laid-back fun. Whether you come for the food, the music, the murals, or the boots, you’ll leave with more than just souvenirs—you’ll take home a piece of the city’s soul. It’s the kind of place where conversations happen on sidewalks, tacos are eaten under string lights, and moments worth remembering are around every corner.
For Texas road trippers, SoCo is a can’t-miss stop that delivers both big city vibrance and small-town charm. Just a short drive from the Hill Country, Austin’s iconic strip invites you to slow down, explore, and feel the energy of the capital without ever needing a schedule. Come for a few hours or make it a full day—you’ll quickly see why South Congress has become the heartbeat of Austin’s ever-evolving story.
