Looking for a reason to hit the road and dive into culture, music, food, and fun? A Texas road trip to the best festivals in New Braunfels offers an unforgettable experience filled with German heritage, vibrant parades, soulful music, and artisan eats. Whether you love sausage and steins, handcrafted art, or dancing under twinkling lights, New Braunfels hosts festivals that make every season road trip-worthy.
This guide highlights the top annual festivals that showcase the spirit of this Hill Country town—perfect for families, couples, and friends planning a festive Texas getaway.
Why New Braunfels Is a Festival Hotspot
Thanks to its German roots and warm community vibes, New Braunfels delivers a packed calendar of annual events that feel both lively and intimate. From massive fall celebrations like Wurstfest to spring’s artisan markets and holiday spectacles, this small town throws big parties with Texas flair.
Located between San Antonio and Austin, New Braunfels is easily accessible for a weekend road trip, and its mix of riverfront parks, historic districts, and event-ready venues makes it the ideal backdrop for festive fun.
Best Festivals in New Braunfels
1. Wurstfest
Held each November, Wurstfest is New Braunfels’ most iconic event—a ten-day salute to sausage, beer, and Bavarian heritage. Expect lederhosen, polka music, steins of German brew, and endless varieties of bratwurst, all along the scenic Comal River.
Location: Wurstfest Grounds, 120 Landa St, New Braunfels, TX 78130
Dates: Early November (10 days)
Approx Cost: $20–$25 admission; food and drinks extra
Famous For: German food, dancing, music, and massive beer tents.
For More Info: Visit Website
Tip: Book your lodging months in advance and wear comfortable shoes—you’ll be dancing, eating, and walking all day!
2. Folkfest
Held in April, this family-friendly celebration brings history to life with reenactments, blacksmithing, folk music, and frontier-style food. Hosted at Heritage Village, it’s a journey into the 1800s complete with costumed interpreters and hands-on demos.
Location: Heritage Village, 1370 Church Hill Dr, New Braunfels, TX 78130
Dates: Mid-April (weekend event)
Approx Cost: $10 adults, $5 kids
Famous For: Historical reenactments and German-Texan traditions.
For More Info: Visit Website
Tip: Great for kids—let them try candle dipping and other old-school crafts while learning about the area’s roots.
3. Gruene Music & Wine Festival
This early October event blends Texas wine tasting with live country and Americana music in the heart of the historic Gruene District. Enjoy local vintners, craft vendors, and open-air concerts over four festive days.
Location: Gruene Historic District, 1601 Hunter Rd, New Braunfels, TX 78130
Dates: First or second weekend of October
Approx Cost: $25–$75 depending on ticket package
Famous For: Wine tastings and live Texas music in a charming riverside village.
For More Info: Visit Website
Tip: Go on Sunday for the Gospel Brunch and marketplace—a perfect combo of tunes, bites, and Hill Country hospitality.
4. Dia de los Muertos Festival
Hosted downtown each October, this colorful and heartfelt festival honors Mexican culture and the Day of the Dead. Featuring traditional altars, mariachi music, sugar skulls, and delicious street food, it’s a visual and emotional experience for all ages.
Location: Downtown New Braunfels, Main Plaza
Dates: Late October
Approx Cost: Free entry
Famous For: Cultural performances, face painting, and vibrant altars.
For More Info: Visit Website
Tip: Don’t miss the candlelight procession—it’s the emotional centerpiece of the entire festival.
5. Wassailfest
A December favorite, Wassailfest turns downtown New Braunfels into a Christmas village. Local shops offer samples of warm spiced wassail (a holiday cider), while carolers, twinkling lights, and festive decorations create a magical vibe.
Location: Downtown New Braunfels, around Main Plaza
Dates: First Thursday of December
Approx Cost: Free
Famous For: Holiday charm, wassail tasting, and local shopping.
For More Info: Visit Website
Tip: Bring your own mug to sample more wassail while keeping your hands warm!
6. Wein & Saengerfest
This spring festival in downtown New Braunfels combines Texas wine tastings with live entertainment, family activities, and local art vendors. It’s a laid-back, family-friendly event with just the right amount of sophistication.
Location: Downtown New Braunfels, San Antonio St & Castell Ave
Dates: May
Approx Cost: Free entry; wine tastings $20+
Famous For: Wine tasting tents, artisan vendors, and live music.
For More Info: Visit Website
Tip: Buy the wine-tasting wristband early—it sells out fast!
7. Fourth of July Fireworks at Landa Park
Each Independence Day, locals and travelers gather in Landa Park for a full day of music, food trucks, family fun, and a massive firework display over Landa Lake. It’s casual, community-driven, and ideal for a mid-summer road trip.
Location: Landa Park, 164 Landa Park Dr, New Braunfels, TX 78130
Dates: July 4
Approx Cost: Free
Famous For: Family picnic vibes and riverside fireworks.
For More Info: Visit Website
Tip: Arrive early to claim a shady spot and bring bug spray and folding chairs.
Where to Eat During Festival Season
1. Krause’s Café
A must-stop for German comfort food and beer, especially during Wurstfest or Gruene festivals.
Address: 148 S Castell Ave, New Braunfels, TX 78130
Hours: Daily, 8 AM – 10 PM
Approx Cost: $15–$30
Famous For: Sausage platters, schnitzel, and lively beer garden.
For More Info: Visit Website
Tip: Try the Wurst sampler during festival season—it’s packed with local flavor.
2. Muck & Fuss
Perfect for a quick bite and great beer between events. Their outdoor patio is also pet-friendly.
Address: 295 E San Antonio St, New Braunfels, TX 78130
Hours: Daily, 11 AM – 10 PM
Approx Cost: $12–$20
Famous For: Creative burgers and extensive beer selection.
For More Info: Visit Website
Tip: Pair the truffle fries with a rotating seasonal beer during fest weekends.
3. The Downtowner
A brunch gem ideal for mornings after festival nights. Their eggs Benedict and coffee game are strong.
Address: 208 S Castell Ave, New Braunfels, TX 78130
Hours: Tue–Sun, 8 AM – 3 PM
Approx Cost: $10–$18
Famous For: Hill Country brunch favorites and mimosas.
For More Info: Visit Website
Tip: Arrive early or make a reservation during big event weekends.
Best Places to Stay During Festivals
1. The Faust Hotel
Stay in the heart of the action with walkable access to downtown festivals and an on-site brewery.
Address: 240 S Seguin Ave, New Braunfels, TX 78130
Hours: Check-in 3 PM, Check-out 11 AM
Approx Cost: $100–$160/night
Famous For: Historic charm and central location.
For More Info: Visit Website
Tip: Book during Wurstfest at least three months in advance.
2. Gruene Mansion Inn
Steps from Gruene festivals and music venues, this inn offers luxury with a vintage touch.
Address: 1275 Gruene Rd, New Braunfels, TX 78130
Hours: Check-in 3 PM, Check-out 11 AM
Approx Cost: $160–$220/night
Famous For: Riverfront charm and porch views.
For More Info: Visit Website
Tip: Request a riverside room for a quiet retreat after a festival night.
3. Camp Fimfo Texas Hill Country
If you’re traveling with a group or family, this glamping resort offers cabins, RV sites, and access to outdoor fun during festival season.
Address: 520 Whitewater Way, New Braunfels, TX 78132
Hours: Check-in 3 PM, Check-out 11 AM
Approx Cost: $120–$250/night
Famous For: Festival-friendly lodging with adventure amenities.
For More Info: Visit Website
Tip: Ideal for Gruene and Canyon Lake events—book early for group stays.
Packing Tips for Festival Road Trips
Comfortable walking shoes for long event days
Reusable water bottle to stay hydrated
Sunscreen and hat for outdoor festivals
Cash or card (some vendors are cash-only)
Portable charger for your phone/camera
Festival bag or tote for samples and goodies
Blanket or camp chair for concerts or fireworks
Local Tips & Travel Advice
Book lodging early—festivals like Wurstfest fill every room
Take shuttles or ride-shares during peak event nights
Follow festival social pages for schedule updates and parking info
Plan weekday visits if you prefer smaller crowds and easier access
Arrive early to park—many downtown events have limited space
Final Thoughts on Festival Road Trips to New Braunfels
From beer tents and bratwurst to gospel brunches and holiday wassail, the best festivals in New Braunfels offer a rich blend of culture, celebration, and community. Each event reflects the town’s deep German-Texan roots while welcoming travelers from all over for a taste of local life.
So fuel up the car, pack your dancing shoes (and your appetite), and plan a road trip around one of these festive weekends—you’ll leave with great memories, full bellies, and maybe even a new annual tradition.
